Understanding how audiences interpret and react to populist and civil society messages.

Laura Ligouri from Mindbridge explains how integrating neuroscience and psychology learnings can help civil society organization innovate their messages to engage and persuade new audiences.

International Civil Society Centre website – www.icscentre.org
Innovation Report www.icscentre.org/InnovationReport
Mindbridge - https://mindbridgecenter.org/
How the brain works in relation to human rights https://www.openglobalrights.org/brain-research-suggests-emphasizing-human-rights-abuses-may-perpetuate-them/

Made with support by Heinrich Böll Stiftung https://www.boell.de/en/startpage