Lets Talk: MoviePass Might Be Just What The Box Office Needs Right Now

The movie-loving world got some interesting and pretty unexpected news last fall when it was revealed that MoviePass is coming back this summer. For those who don't recall, the movie subscription service that allowed users to see up to one movie a day for $10 a month in many markets (with more expensive markets like New York City costing more) had a meteoric rise and flamed out in truly dramatic fashion just a couple of years back. Now, it's looking to re-emerge with an overhaul and some fancy new features. Today we're talking all about how MoviePass may help strengthen the box office, if the company can avoid the mistakes it made previously and win over customers that were hurt by MoviePass' failures.

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