EP6 | Nir Eyal (Hooked) - Frequency is the key to building habits into your product
CHURN FM
English - April 24, 2019 16:00 - 41 minutes - 28.2 MB - ★★★★★ - 32 ratingsBusiness Technology churn retention engagement activation pricing delinquent churn subscription economy referral business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP5 | Heidi Gibson (GoDaddy) - GoDaddy's magic metric for crushing churn
In this episode, I share the mic with Nir Eyal, author of the best-selling book Hooked: How to Build Habit-Forming Products.
Listen in as Nir explains the Hook Model, the role of frequency and why frequency is the number one reason your product is not going to become a habit, the ethical way to build habit-forming products, and his new book Indistractable.
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