EP26 | Yu-Kai Chou - Gamification: 4 phases of a “Player’s Journey” and how it can help you improve retention

CHURN FM

English - September 11, 2019 09:00 - 48 minutes - 33.6 MB - ★★★★★ - 32 ratings
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Previous Episode: EP25 | Vinay Bhagat (TrustRadius) - How to increase customer retention by adapting to the modern buyer’s journey

Next Episode: EP27 | Jenny Campbell (DiscoverOrg) - 3 crucial customer health metrics you should monitor to prevent churn

Today on Churn.FM we have Yu-Kai Chou, the author of Actionable Gamification and creator of the Octalysis framework.

We talked about the 4 phases of a player’s journey in the gamification framework, and how it can help make your product stickier, and prevent churn.

We also discussed examples of good gamification in SaaS, how much is too much, and how user onboarding can play a vital role in gamifying your retention.

Yu-Kai also talked about the importance of community in user retention, the role of personalization in gamification, and common mistakes companies make in implementing gamification principles.

As usual, I’m excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don’t forget to follow us on Twitter.

Enjoy the episode!

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