EP21 | Jinny Oh (Wandr) - How product strategy and UX design impact churn
CHURN FM
English - August 07, 2019 09:00 - 47 minutes - 32.7 MB - ★★★★★ - 32 ratingsBusiness Technology churn retention engagement activation pricing delinquent churn subscription economy referral business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today on CHURN.FM we have Jinny Oh, Founder of Wandr Studio, a product strategy and UX design firm.
We chatted about how Jinny built a multi-million dollar business as a digital nomad and her motivations to build a remote company.
We also discussed how Wandr helps SaaS companies tackle churn through product strategy and UX design, how to test your ideal customer personas before building a product, and the importance of having a solid information architecture to avoid build a Frankestein product.
Jinny also shared how product copy impacts product design, how to conduct a usability audit, and how to effectively roll out a product redesign without impacting the existing user's experience.
I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on [email protected] and don’t forget to follow us on Twitter.
Enjoy the episode!
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