EP18 | Tina Todorovic - How this early-stage startup used instructional videos to curb churn

CHURN FM

English - July 17, 2019 16:00 - 41 minutes - 28.8 MB - ★★★★★ - 32 ratings
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Previous Episode: EP17 | Stephen Levin (Zapier) - Why churn cannot be measured with a single number

Next Episode: EP19 | Wes Bush (ProductLed Institute) - Product-led growth, a buzz word or just good business?

Today on CHURN.FM we have Tina Todorovic, co-founder of Social Web Suite, a social media management platform for WordPress sites.

We chatted about why Social Web Suite built a product focused on WordPress and how they scratched their own itch in the process.

We also discussed the authentic process that Tina took to collect user feedback during their beta period and the tools she used to do so.

Tina also shared how they managed to reduce 80% of their support requests and increase retention using clear website copy and targeted contextual instructional videos.

I spoke to Tina today who is at a much earlier stage than all our previous guests and I’m interested to hear if you think I should be speaking to more early-stage startups. If you have any feedback I would love to hear from you. You can email me directly on [email protected]

Enjoy the episode!

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