EP15 | April Dunford - How to develop a retention building product positioning

CHURN FM

English - June 26, 2019 16:00 - 47 minutes - 32.9 MB - ★★★★★ - 32 ratings
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Previous Episode: EP14 | Dennis Kayser - How Forecast uses predictive modelling to combat churn

Next Episode: EP16 | David Skok (Matrix Partners) - Why churn is a critical metric for investors to understand when evaluating a startup

Today on CHURN.FM we have April Dunford, a product positioning consultant and author of Obviously Awesome. April helps startups position their products so that their customers get it, buy it, and love it.

We chatted about the definition of positioning and what it is and isn’t.

We also discussed how positioning impacts customer churn and the common mistakes startups make when positioning their products.

April also shared the 3 styles of positioning your product in a market, how positioning feeds your messaging, and how you can tell when you have a positioning problem.

I really enjoyed this conversation and I hope you do too!

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.