EP13 | Andrus Purde - How user acquisition impacts churn and how to measure it effectively

CHURN FM

English - June 12, 2019 16:00 - 41 minutes - 28.2 MB - ★★★★★ - 32 ratings
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Previous Episode: EP12 | Patrick Campbell - How Profitwell increased their customer lifetime value from $6k to $150K

Next Episode: EP14 | Dennis Kayser - How Forecast uses predictive modelling to combat churn

Today on the show we have Andrus Purde the Founder of Outfunnel. Outfunnel is a sales-centric marketing automation tool that tightly integrates with modern CRM’s like Pipedrive. You can automate email marketing campaigns, track email and website behavior from click to conversion and get useful insights for your business.

We chatted about the customer development process that took Andrus from idea to Outfunnel and how he created structured data from the in-person interviews.

We also discussed the role of user acquisition on churn and how you can’t do acquisition well without understanding the impacts on LTV.

Andrus also shared the attribution model used at Pipedrive that unlocked insights on their best-performing channels and campaigns by customer lifetime value.

I hope you enjoy this episode!

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.