EP 187 | Steve Hazelton (Sturdy) - Predicting vs preventing churn

CHURN FM

English - November 23, 2022 21:00 - 51 minutes - 35.6 MB - ★★★★★ - 32 ratings
Business Technology churn retention engagement activation pricing delinquent churn subscription economy referral business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: EP 186 | Hubert Palan - How Productboard prioritizes their backlog and defines a retention-driving product strategy

Next Episode: EP 188 | Eleanor Dorfman (Retool) - Tackling churn in a downturn

Today on the show we have Steve Hazelton, Founder and CEO of Sturdy.

In this episode, Steve shares his experience with the varying levels of acceptable churn as your company grows and how to decrease it over time.

We then discussed how pricing can be leveraged to increase retention and how you can reduce onboarding fall-off rates in enterprise deals by charging your customers upfront and we wrapped up by discussing the pros and cons of predicting vs preventing churn.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.