EP 184 | Valentin Radu - How Omniconvert avoided death and pivoted into a blue ocean

CHURN FM

English - October 05, 2022 21:00 - 37 minutes - 25.8 MB - ★★★★★ - 32 ratings
Business Technology churn retention engagement activation pricing delinquent churn subscription economy referral business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: EP 183 | Geoffrey Moore - How your churn and retention is impacted by your stage of growth

Next Episode: EP 185 | John Collins - How Intercom leveraged content to drive adoption and increase retention

Today on the show we have Valentin Radu, Founder and CEO of Omniconvert.

In this episode, Valentin shares an overview of Omniconvert pre and post-pivot along with the moment they realized they needed to change directions.

We then ran through the power of the competitive muscle that competitors with deeper pockets and stronger retention can impose forcing you out of acquisition channels and we wrapped up by discussing the research methodology Valentin used to evaluate the opportunity and set the new company strategy.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.