EP 167 | Firaas Rashid (Hook) - Understanding the buyers and sellers side in an enterprise software deal

CHURN FM

English - May 25, 2022 06:00 - 33 minutes - 23.2 MB - ★★★★★ - 32 ratings
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Previous Episode: EP 166 | Claudiu Murariu (InnerTrends) - Setting up your data stack for impactful retention analysis.

Next Episode: EP 168 | Ziv Peled (AppsFlyer) - How a Customer Success org of 240 strong delivers an impactful and consistent experience for their customers

Today on the show we have Firaas Rashid, CEO, and co-founder of hook.

In this episode, Firaas shared his experience both from a buyer and seller's side regarding enterprise software.

We then discussed how companies could best implement new software to gain ROI immediately, why you should stop selling features and start selling transformations, and how you can use user acquisition tactics post-acquisition to impact retention.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.