EP 160 | Andrew Peterson and Spencer Dent (Clozd) - Qualitative churn analysis.

CHURN FM

English - April 06, 2022 18:00 - 39 minutes - 27.2 MB - ★★★★★ - 32 ratings
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Previous Episode: EP 159 | Steffen Hedebrandt (Dreamdata) - How turning customers away increases retention.

Next Episode: EP 161 | James Mayes (Mind The Product) - Transitioning to a subscription-based business.

Today on the show we have Andrew Peterson and Spencer Dent, Founders of Clozd.

In this episode, they shared how they came up with the idea to build Clozd, and how they help their clients uncover the qualitative pieces of the puzzle they need to really understand all the nuances that went into their customer’s decision to churn.

We then dove into why you should interview the decision-makers of companies that have churned, the benefits of recruiting a third party to conduct the interviews, and they also shared some of the key questions you should be asking in order to get the most out of the calls.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.