E235 | The Lifecycle of Loyalty: Tackling Churn at Critical Stages in the User Journey with Active Campaign's Casey Hill

CHURN FM

English - March 06, 2024 04:00 - 48 minutes - 33.2 MB - ★★★★★ - 32 ratings
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Previous Episode: E234 | 6 Key User Onboarding Strategies Learned from HubSpot and Wistia with Andrew Capland

Next Episode: E236 | From HelloFresh to Hotjar: Dissecting B2B vs. B2C Retention Strategies with Hotjar's CEO, Mohannad Ali

Today on the show we have Casey Hill, the Senior Growth Manager of ActiveCampaign.

In this episode, Casey shares his insights on navigating churn by focusing on the critical stages in the user journey to foster loyalty.

We explore the nuances of addressing churn from initial engagement through to long-term retention, highlighting strategies for each phase: activation, impact/results, and loyalty.

The discussion offers actionable advice on how to enhance customer retention rates and improve the overall customer experience.

Mentioned Resources:

ActiveCampaign Bonjoro McKinsey BlackRock Growth Mentor Hill Gaming Company Kickstarter MarTech Magic: The Gathering ChatGPT David Sacks Hotjar Slack Jason Lemkin Patrick Campbell Intercom

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