E224 | Bottoms-Up vs Top-Down: The SaaS Model Showdown with Dennis Mortensen

CHURN FM

English - December 13, 2023 12:00 - 43 minutes - 29.7 MB - ★★★★★ - 32 ratings
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Previous Episode: E223 | Next-Gen Customer Success: Digital Education as a Key Strategy with Gainsight's Steve Cornwell

Next Episode: E225 | Hypercare: Bolt's Secret to Seamless Customer Onboarding with CCO, Shilpi Narang

Today on the show, we have Dennis Mortensen, CEO and Founder of LaunchBrightly. In this episode, Dennis shares his profound insights on two pivotal strategies in the SaaS industry: Bottoms-Up vs Top-Down models.

Drawing from his vast experience transitioning from x.ai to LaunchBrightly, Dennis discusses the unique challenges and benefits of each approach. We delve into how these models impact customer acquisition, pricing strategies, and overall business growth.

Dennis also highlights the crucial role of data-driven decision-making in understanding and reducing churn, as well as the importance of customer support in both Bottoms-Up and Top-Down models.

As usual, I’m excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don’t forget to follow us on Twitter.

Mentioned Resources:

LaunchBrightly x.ai Bizzabo Trello Calendly Dropbox

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.