Word of Mouth Summit highlights and interviews
Church of the Customer Podcast
English - April 01, 2005 23:39 - ★★★★ - 1 ratingBusiness business marketing buzz evangelists word mouth ben mcconnell jackie huba Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this show, we bring you highlights from this week's Word of Mouth Marketing Summit in Chicago, hosted by the Word of Mouth Marketing Association. To bring you said highlights, we hauled our mobile podcasting studio (if there is such...
In this show, we bring you highlights from this week's Word of Mouth Marketing Summit in Chicago, hosted by the Word of Mouth Marketing Association.
To bring you said highlights, we hauled our mobile podcasting studio (if there is such a thing) to the conference and recorded interviews with some key experts and summit panelists.
Show topics
1. Where does most word of mouth happen? Does advertising kill word of mouth?
2. Do "lightly loyal" customers spread more word of mouth than "heavy loyal" customers?
3. Word of mouth as a holistic, long-term customer loyalty strategy
4. The "four horsemen" of deceptive word of mouth marketing practices
5. Defining word of mouth marketing and podcasting
To listen to the show,
click on the podcast icon below. (File size is 28 MB).
Show notes
Links to people, companies, articles, blogs,
etc. mentioned in the podcast:
* Guy Kawasaki, author of Selling the Dream and The Art of the Start
* Dave Balter, CEO of Bzzagent
* Ed Keller, co-author of The Influentials
* George Silverman, author of The Secrets of Word-of-Mouth Marketing
* Todd Woloson, CEO of IZZE Beverage
* Light loyalists research paper (PDF) from Harvard and Bzzagent
* "The One Number You Need to Grow" article by Frederick Reichheld in the Harvard Business Review
* Jim Nail, principal analyst at Forrester Research
* Andy Sernovitz, CEO of WOMMA
* "Four horseman" of deceptive word of mouth marketing practices
* Coni Rechner, director of marketing for Discovery Education
* Keith Bates, Keith Bates Associates
* Betsy Whalen, market manager for Discovery Education
Show music
Intro: "G.L.S." by Salme
Dahlstrom
Break 1: "Chicago" by CSN&Y
Break 2: "Shoot Out the Lights" by Richard Thompson
Break 3: "Listening Wind" by Talking Heads
Break 4: "(Close) To the Edit" by The Art of Noise
Break 5: "Video Killed the Radio Star" by The Presidents of the United States
Show length
30:46 minutes
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