Ep 20: How to Create Engaging Content for Your Business

In this episode, I’ll talk about a piece of marketing that is often overlooked: content. The truth is that every business is in the content business, so I’ll give you ideas that will help you create trusted, credible content that your followers and customers will actually care about!

My guest this week is Beth Ann Schwamberger. She started the Brilliant Business Moms brand and podcast! She’ll talk about the steps she took to start it up and turn it into a sustainable business.

I’ll also talk to Shannon Basso, who created an inspirational magazine called “BECOMING.” She curates and edits all of the content in the publication. She’ll tell us about how she took her online magazine to print, and how she overcame Imposter Syndrome throughout the process.

And I’ll answer your business questions!

1:10 How to Create Engaging Content for Your Business

14:17 Interview with Beth Ann Schwamberger

31:34 BB Success Story with Shannon Basso

43:43 #ASKCHRISTYWRIGHT

53:21 Homework

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Buy my new book, Business Boutique: A Woman’s Guide for Making Money Doing What She Loves, and receive a FREE Marketing Basics You Can’t Afford to Miss video, a $40 value for only $19.99. Visit BusinessBoutique.com/BBBook and use the code BBBOOK to also receive an exclusive podcast interview with Nicole Walters on Sales. Order today!  Limited-time offer.

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

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If you have a success story you would like to share with the Business Boutique community or a question you would like answered on the podcast, email me at [email protected].

Ask me a business question via social media by using #ASKCHRISTYWRIGHT

New podcast episodes are available every other week.