GMBA040 Kevin Anderson | Storytelling For Business

Key Lessons:

Why Storytelling for business is the best way to stand out in the marketplace. 2 Common Mistakes for Entrepreneurs in general Comparing yourself to other people. Do it your own way. Find your own path. Forgetting that you NEED TO SELL. 2 Common Mistakes in Writing stories Writing in a totally different way to how you talk. Write like you talk! Business stories need to have a clear business intent. Most don’t.

That is the founder of “Story Edge, Kevin Anderson, a Storytelling Coach, writer and Communications Consultant for corporations.

He’s on a mission to help people unlock their inner storyteller. Not because stories are lovely or because stories are fun - but because stories are the most powerful way to make your messages memorable. Stories help you connect, engage and, if you want - to sell. Stories Stick.

Also I’d like you to know, we recorded this episode quite a while back, and I thought we have lost the files in my last Dropbox nightmare when we changed computers, so I am so delighted to find out we got the files all back.   Don’t you just love technology sometimes.  This is one of those conversational episodes you can relax yet receive many value bombs.

Now, let’s chat with Kevin!

Important Links & Mentions in this episode:

Kevin’s Website: http://thestoryedge.co.uk

Leadpages 14-Day https://kellybaader.com/leadpages

Subscribe + Review on iTunes: https://kellybaader.com/review

Subscribe + Listen on Spotify  https://kellybaader.com/Spotify

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Now a word from our sponsor:

Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media.

It’s one of my favorite tools because it has saved me and my clients much time and money every single year.

The "Drag & Drop" templates allow you to set up a proper trackable campaign in no time! And the newest feature called “Checkout”, it enables you to collect payment right from your Leadpages with Stripe account is a no brainer.

Join 14-Day free trial at

Key Lessons:

Why Storytelling for business is the best way to stand out in the marketplace. 2 Common Mistakes for Entrepreneurs in general Comparing yourself to other people. Do it your own way. Find your own path. Forgetting that you NEED TO SELL. 2 Common Mistakes in Writing stories Writing in a totally different way to how you talk. Write like you talk! Business stories need to have a clear business intent. Most don’t.

That is the founder of “Story Edge, Kevin Anderson, a Storytelling Coach, writer and Communications Consultant for corporations.

He’s on a mission to help people unlock their inner storyteller. Not because stories are lovely or because stories are fun - but because stories are the most powerful way to make your messages memorable. Stories help you connect, engage and, if you want - to sell. Stories Stick.

Also I’d like you to know, we recorded this episode quite a while back, and I thought we have lost the files in my last Dropbox nightmare when we changed computers, so I am so delighted to find out we got the files all back.   Don’t you just love technology sometimes.  This is one of those conversational episodes you can relax yet receive many value bombs.

Now, let’s chat with Kevin!

Important Links & Mentions in this episode:

Kevin’s Website: http://thestoryedge.co.uk

Leadpages 14-Day https://kellybaader.com/leadpages

Subscribe + Review on iTunes: https://kellybaader.com/review

Subscribe + Listen on Spotify  https://kellybaader.com/Spotify

***************************************************************************

Now a word from our sponsor:

Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media.

It’s one of my favorite tools because it has saved me and my clients much time and money every single year.

The "Drag & Drop" templates allow you to set up a proper trackable campaign in no time! And the newest feature called “Checkout”, it enables you to collect payment right from your Leadpages with Stripe account is a no brainer.

Join 14-Day free trial at https://kellybaader.com/leadpages

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Thank You for Tuning In!

I hope you enjoyed the conversation as much as I did.  As you have probably figured out that in order to succeed in your business, you need to be able to engage with your tribe, your audience.  And Storytelling is the best way to do so, there are three stories you need to master to stay tightly connected with your audience, not just communicate with them, so that you can create an impactful & profitable business. You can download the free guide at https://KellyBaader.com/story

Did you know you can listen to our show on iTunes, Spotify, iHeartRadio, Tunein, GooglePlay, Android, and Stitcher.  That means, if you have Alexa from Amazon at home, you can also give the commend to play our show, pretty cool, right? Please do Subscribe + Review at https://kellybaader.com/review.  It helps more people can find the show, my team and I would really appreciate it!

Remember, YOU Matter! See you in the next episode.