We all know one of the many goals of a growing band is to sign a record deal, a goal that has been around for over 70 years.

But knowing what type of label is going to be the best for your band is paramount. If you are a growing band with other responsibilities or are in need of help when it comes to the business side, a developmental label may just be right from you.

We have Mr. Cody Frain (A Scent Like Wolves, If Not For Me), one of the founders of Theoria Records, on the Chord Progression Podcast today. Cody is no stranger to the podcast, but this time we talk about the record label side of things, going deep into:


Why Theoria was created by artists for developing artists, making a label that is empathetic to a growing artist, and not only focused on profits.The importance of artist coaching to the label, with a focus on helping artists grow on the business side and helping to prevent longer ruts and burnout.Prioritizing fan connection over obsessing about streaming numbers, humanizing the band for grander impact.


A new type of episode great for any new band to check out. Hit subscribe to discover more great bands that you can become fans of.


Find Theoria Records Online:

Website: https://www.theoriarecords.com

Facebook: https://www.facebook.com/theoriarecs

Twitter: https://twitter.com/theoriarecs

Instagram: https://www.instagram.com/theoriarecs

YouTube: https://www.youtube.com/channel/UCYzo58hiJcgrqSbp-afxwDw


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Welcome: (0:00)

Why Theoria Was Crated By Artists for Artists: (1:04)

Adding Coaching Artists to a Developmental Label: (11:38)

Not Obsessing over Streaming #'s & Preventing Burnout: (14:19)

Other Bands Can Be Your Allies: (24:01)

The Importance of Genuine Fan Interaction for Growth: (26:26)

Competing for Fans Attention in a World with No Barrier To Entry: (31:13)

Social Medias Losses Can Humanize You: (34:59)

The Current Wins of Rock & Metal Since the Pandemic: (43:46)

Dealing With The Trolls: (50:43)

The Theoria Pitch: (56:07)

Cody Recommends Theoria Bands To You: (1:00:52)

Kevin's Final Thought; Why a Developmental Label Might be Right For You: (1:04:40)

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