Chiro PCP - Growing a Successful Patient-Centered Practice
56 episodes - English - Latest episode: about 1 year ago -Growing a practice can be difficult - for some impossible. Yet, our profession is unique in its ability to promote health and restore capabilities if we put in the work. This podcast discusses the many important aspects of building a successful patient-centered practice. Topics such as systems, stats, mindset, strategy, structure, technology, staffing, and much more will be covered as we use my decade of experience matched with everything I've learned from the GIANTS before me. At a minimum, I hope you pick up a few gems. My ultimate goal is that this propels you and our profession into a better position in the minds of our communities.
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Episodes
Stop Killing Your Practice by Thinking You're Worthless
April 11, 2023 13:00 - 15 minutes - 10.7 MBHey Docs, It's a harsh statement, but that doesn't make it any less true. Most of us are afraid of the word "sales." Most of us are stuck in a discount/poverty mindset. And most of us aren't growing enough to see the dial change from roughly 10% market share for our profession. So, we are killing ourselves by thinking that we are worthless. Yet, there are so many people paying lots of money for services that we are best suited to provide. STOP... I mean really, STOP! Read that agai...
Grow Your Practice Quickly by Understanding One Concept!
April 04, 2023 13:00 - 23 minutes - 15.9 MBHey Docs, As a student and as a new doctor, life can be difficult. You are surrounded by struggle and negativity all while amassing a ridiculous amount of debt. Even better, you are continuously reminded of the statistics surrounding success in the chiropractic profession. Well, I can't help that. But I can help you with something else. I can help you with the realization and understanding of one concept that can unleash you from this crappy scenario. Self-limiting beliefs are at ...
Why Your Patients Don't Come Back
March 30, 2023 20:00 - 12 minutes - 8.28 MBHey Docs, This episode hits pretty hard for some of you. Patient acquisition is very important, but patient retention is the lifeblood of a practice. It doesn't matter how many patients come through the front door if they just sprint to the exit. I recently discussed this concept with a chiropractic student. He had just finished a fantastic seminar. Many of the best and brightest minds in our profession provided him a great deal of solid information. But there was a problem... a reall...
The One Catalyst to Chiropractic Success
March 14, 2023 14:00 - 23 minutes - 16.1 MBHey Docs, As promised we are going to discuss the art of "PRESENTATION" as the main topic of this podcast. And yes, it is the one catalyst that will drive you towards lasting practice success faster than any other variable. But no, this is not a "presentation" like the solar system at the 5th grade science fair. On the contrary, this is how you draw out the most important aspects of the patients existence while finding the epic conflict in their life. Then how you formulate their perfe...
Confused on Where to Start with Rehab?
March 07, 2023 14:00 - 15 minutes - 11 MBHey Chiros, When we leave school we are never smarter, yet never more unprepared to deliver that knowledge to the market. This is why we struggle so much with attrition and success across our profession. This podcast dives into that disconnect with specific focus on giving rehab/home exercise programs. Too many times we see young doctors and students wanting to jump to the end. They have so much awareness of assessment and treatment from school and seminars. But, they neglect that real...
Wouldn't It Be Nice to Make 204K within the First Few Years of Chiro Practice?
February 28, 2023 22:00 - 21 minutes - 15.1 MBThe One Thing To Understand Before Starting a Practice is... Every chiro student will have to do the same things regardless of their practice decision. In other words, whether or not you are an employee, independent contract, or solo practitioner, what you do to succeed will be the same. If you've listened to this podcast, you know we push students toward business ownership unless they have a great opportunity as an employee. But it is also very true that there are risks with this decisi...
2 Things New Chiropractors Fear Most and Should Attack First
February 24, 2023 21:00 - 33 minutes - 23.3 MBAny new professional will have challenges. Imposter syndrome, anxiety, depression, self-doubt, and many other emotions will gnaw at the best of us. Many professions see their young graduates go on to quick and substantial success. And while I wish I could say that is true for chiropractic, we both know that is simply not the case. After nearly a century and a half in existence we are still eating our own young. After that many years, we are still operating off the same practice manageme...
Do You Have a Virtual Office Yet?
December 07, 2021 20:00 - 17 minutes - 12.2 MBMetaverse, Decentraland, and Chiropractic (You) Hello My Friends, Welcome back to the ChiroPCP podcast. I apologize for the delay but I've been recovering from Covid-19. It was a relatively easy ride for me and my daughter, but I know that hasn't been the case for everyone. If you or a loved-one has struggled with the pandemic, my heart goes out to you. Regardless, I had a lot of time to think and think I did. One of those thoughts was centered around the difference between Telemedicine...
CHIRO'S - How Will You Make it Work?
November 16, 2021 15:00 - 31 minutes - 21.7 MBStudent Loans, Business Acumen, & Practice Competence Hello Chiropractors, Welcome back to the ChiroPCP podcast. Today we are going to talk about how you make the big 3 work once you are out of school. The big 3 are referenced above but in case you are adamantly against backtracking, here you go: How will you manage your Student Loans? How will you develop good Business Acumen? How will you gain Practice Competence? So is this more for the younger doc? Yup, but older docs can take prac...
CHIRO'S- Did You Make the Right Choice?
November 09, 2021 14:00 - 12 minutes - 8.85 MBWas Chiropractic the Right Career Choice? We all started with different stories in how we found chiropractic and how it impacted our lives. Then we started school and received roughly the same education, passing the same tests, and graduating with the same degrees. Why then is there so much variance within our profession regarding earnings/salary? Why is there a $100,000 swing from the average of the best and worst states? Why does the income distribution of our profession mimic that of...
Are You Winning the Value Equity Game?
November 02, 2021 13:00 - 11 minutes - 7.58 MBAre You Giving More than You Are Getting? That is the ultimate question we have to ask ourselves. Welcome back to ChiroPCP! We are tackling the concept of "Absolute Value" or "Value Equity." Yes, you could probably call this "Leverage," but we want a different term that doesn't carry a negative perception. This comes from the concepts held within two books I have recently consumed. The first is "7 Levels of Communication" and the second is "Go Giver." Both of these books are criti...
BACK AT IT! Season 4 Starts with Provider Power
October 19, 2021 18:00 - 18 minutes - 12.7 MBHello People, I have missed you all as I'm certain you have missed me... crickets???... whatever! Life has thrown me a few curve balls and some significant tragedy and that is why there has been a gap in episodes. Not to make excuses, but to share the experience for your potential benefit, here are the list of events: Office Manager experienced 2 tragedies in her immediate family in 1 month. Hired a New Associate Renovated and Expanded my CrossFit Gym Upgraded the Chiropractic Office ...
Staff vs. Tech Driven Practice
August 03, 2021 21:00 - 11 minutes - 7.84 MBWhich is the model for the future? Life gets busy. It gets real. And, it can get very mess – yours and the lives of your employees. I hate to put it that bluntly, but it is the truth. Tragedy and hardship are not always in our control. In fact, the severe varieties are rarely in our control and they generally come without any warning. Would you be okay if a few terrible things happened to you or those you employ? As hard as it sounds and as cruel as it may be, you have to ask yourself th...
The Power of Protocols
July 06, 2021 13:00 - 16 minutes - 11.7 MBWhen I started practice, I hated the word "protocol." Fast forward 10 years and it's still not my favorite word, but I have learned to respect its power. Protocols are critical to standardizing and scaling your practice. Yet, they can function as a box for you to live in or a microscope from which you view the world. I don't think anyone wants to live in box or miss the vast beauty of the world, so we have to know the risks and benefits. We say it all the time... "Patients aren't tex...
Your Patients Don't Care
June 17, 2021 19:00 - 9 minutes - 6.81 MBThe Dunning Kruger effect. The inability to recognize one’s lack of ability. From personal experience, I believe that a lot of chiropractic students who transition to private practice struggle with the Dunning Kruger effect. But it’s not what you might think. And it’s not really their fault. Chiropractic school is all about passing boards and not killing people. Private practice is all about connecting with patients and transitioning knowledge into absorbable bites. In other words, ...
Enough with the New Patients Already!
June 08, 2021 14:00 - 11 minutes - 7.96 MBSeason 1 & 2 are behind us and it is now time for Season 3. Conceptual Awareness and the Push to 50% market share will be the driving force behind this season. The previous seasons have been a lot about previous experience and added outside perspective. The combination of these things into 'bite-sized' concepts will help every chiropractor willing to listen understand how to generate a patient-centered practice and improve our professional outlook. You can't go on Facebook or Instagram...
Chiropractic BHAG
April 23, 2021 14:00 - 10 minutes - 7.24 MBBHAG - Big Hairy Audacious Goal In "Good to Great," Jim Collins discusses that one of the major differences between companies that fizzle and those that flourish is the company having BHAG's. Chiropractic is not a company. It is an industry. Yet, if I've learned anything in my life it's that great concepts transcend specialties. So, if BHAG's work for companies, they should work for Chiropractic. And they must work if we are to stay relevant in Healthcare. To this point we have been s...
Old School Thought
April 13, 2021 22:00 - 13 minutes - 9.32 MBLast week we talked about fear and vulnerability. This week we will discuss the old school thought process that permeates both the practicing profession and it's educational system. Don't get me wrong. I love the power of the adjustment and I believe that nothing will replace it. However, if we are operating on the same thought as those in the early days, we are doing the profession a disservice. Yet, the data shows that we are most likely stuck in old school thought for 2 distinct re...
How to Avoid the Paralysis of Fear
April 06, 2021 16:00 - 11 minutes - 8 MBWhether in school, in life, or in practice, we've all had it. The paralysis of fear is demoralizing. But, far worse, is when it prevents us from growth as we seek shelter in it. That cozy dark section of our mind where no one can judge us or make us feel dumb. That damp corner where nothing changes and surely nothing grows. So, yet another paradox to deal with. Stay comfy and never flourish or risk judgement and unleash your true potential. The answer is obvious, but the method of...
How to Improve Reviews
March 30, 2021 15:00 - 12 minutes - 8.44 MBIt's important to improve reviews. When done frequently, quality reviews will be a huge benefit to your practice for the following reasons: They appear in the place new patients look most often. If they are high quality and frequency, they will improve your SEO (findability) They will act as a key performance indicator of your BRAND! So, if you get great reviews and you get them often your practice should be growing. However, if they are low quality reviews, you will hear and understan...
Associates - State of the Profession
March 23, 2021 15:00 - 20 minutes - 14.3 MBBitter and vindictive relationships usually end poorly. Many times, they progress right back into other bitter and vindictive relationships that also end poorly. You know, almost like a trend (sarcasm intended). If you think this podcast is about personal relationships, then I am sorry. It's not. Instead, it's about the chiropractic profession and the often bitter and vindictive relationships between employers (established doctors) and employees (new grads). I'd love to say that this i...
Are You Speaking Your Patient's Language?
March 16, 2021 16:00 - 9 minutes - 6.89 MBIt's a question that deserves major consideration. Are you speaking, and essentially communicating, in a way that your patients understand and appreciate. This all came from a resent conversation I had with a chiropractic student. He had just finished a DNS seminar. While he loved the information and knowledge, he and a lot of other students were concerned about whether or not patients would buy in. Interesting! I'm more of a mechanist, but I don't shy away from the important aspects o...
3 Gifts Every New Patient Should Receive
March 09, 2021 15:00 - 11 minutes - 7.66 MBIt's no secret that we aren't seeing more than 10% of the population. It's also no secret that our profession has the best chance to change the status of chronic disease in the country and the world. Why then, do we continue to struggle? Why are new doctors in a sink or survival-float scenario? Why do so few doctors succeed wildly? The number of answers to these questions are unfathomable. Yet, we need to have some sort of focus. Today, I will break it down into a list of 3 Gift...
3 Things a Patient Wants on the First Visit
March 02, 2021 21:00 - 14 minutes - 10.3 MBFirst impressions are everything. Whether you are dating, doing job interviews, or managing a new patient, first impressions shape the future of your relationships. Do well and you begin a easy progression. Do poorly and everything stops before it can start. Unfortunately for most young or new chiropractors, school did not prepare you to make a great first impression. On the contrary, school actually prepared you to do poorly. Nearly everything you were forced to do in school stacks...
Now is the Time for Chiropractic
February 23, 2021 21:00 - 15 minutes - 10.5 MBHey People, Welcome back to the ChiroPCP podcast. Last week we touched on "down time" and now it's all about opportunity and the current state of chiropractic and healthcare in general. Unfortunately, we aren't fully ready for what the pandemic has provided in terms of public perception. Never before have so many people been looking away from drugs and surgery and toward conservative methods to produce and maintain health. Yet, we aren't optimally positioned to take advantage of that op...
Down Time - A Blessing or Curse?
February 16, 2021 13:00 - 10 minutes - 7.48 MBYo People, Welcome back to the ChiroPCP podcast. We hope you are enjoying the content and using the actionable items to improve your Patient Centered Practice! The last few episodes have come from conversations with some elite level chiro's from my graduating class. This episode will step away from their shared expertise and engage a situation that many of us are feeling this very moment - The Office is Closed. Heavy snow fall and sub zero temperatures have rocked a major section of the...
Chiropractic Burnout - 5 Ways to Avoid It
February 09, 2021 18:00 - 14 minutes - 9.92 MBWelcome back to the show and thank you for your likes, shares, and comments. We are starting to see more organic reach which is always a good thing. Please continue to spread the word to those who may benefit. Last week we borrowed the expertise from Dr. Clay and Dr. Travis. This week we do the same with Dr. Jason Hulme of Active Spine and Joint Center in Hendersonville, Tennessee. Whether it's at his office humming with 2 associates and a solid staff or on his Facebook Live show "2 D...
Chiropractic Charisma or Clinical Competence?
February 02, 2021 17:00 - 11 minutes - 7.61 MBIs one more important than the other? Can you have both? Welcome back my Brothers and Sisters, This week we must thank Dr. Clay Gasparovich and Dr. Travis Mohr for sharing their time and expertise with me. These two guys may be the most successful chiropractors from my graduating class (if not, let me know so we can chat ;-)). Dr. Clay practices in South Carolina and Dr. Travis hails from Tampa, Florida. Both operate large clinics with several specialty practitioners seeing multiple hundr...
Why is Chiropractic Stuck?
January 26, 2021 21:00 - 15 minutes - 10.7 MBIn reading Seth Godin's book "Tribes," I came to several realizations. One in particular stood out when he discussed the emergence of the CrossFit tribe. Globo-gyms, personal trainers, and boot-camps had been around for years if not decades. While they all offered the same thing (better looks and health), none ascended to the level where CrossFit now stands. Why? All had cult-like followings. All shared a common interest. Why did CrossFit succeed to such a higher level than any of its...
Are You Doing Weird Things?
January 19, 2021 18:00 - 13 minutes - 9.26 MBIf Jerry Kennedy has learned one thing in his time as a chiropractic consultant, it's that chiropractors will make some weird decisions. Dr. Jerry graciously gave me an hour of time to discuss his experience as a chiropractic consultant. His business can be found at rocketchiro.com and his specialty is patient-centered chiropractic marketing. He's a great guy with a robust membership site full of "how to" videos that help chiropractors with marketing and business awareness. As promised, ...
The Biggest Struggle for Chiropractors
January 12, 2021 16:00 - 13 minutes - 9.26 MBDr. Danielle Eaton of Aligned Practice was so kind as to give us an hour of her time to discuss her extensive experience dealing with chiropractors as an expert consultant. A quick view at the timeline shows her and I attending Logan at roughly the same time (2009). She, like so many of us, started her own practice and embraced the entrepreneurial grind of business development. After several years, she realized that the passion for the model she was operating was dwindling as her callin...
What are the Best Chiropractors Doing on Social?
January 05, 2021 22:00 - 11 minutes - 8.11 MBHey Friends, Welcome back to the ChiroPCP podcast. We are starting a brand new season today with some significant changes. Aside from shorter podcast, we are increasing our reach into the profession to bring you more value to each episode. I will be meeting with as many successful chiropractors as I can as well as doing research into best practices. All with the hopes of leveraging each episode into something that can help your practice and our profession. Welcome to Season 2! This ...
Chiropractic Opportunities
December 22, 2020 19:00 - 15 minutes - 10.5 MBWelcome Back Peeps! How's that title for search engine optimization?! It's a game we must play and an improvement we will make in this the 22nd year of the 21st century. That's right, do the math my friends. 2020 will soon be a thing of the past - thank God! 2021 will be a year filled with unprecedented opportunities for the chiropractic profession. If this is indeed true, we must prepare. Like all surviving businesses and platforms, ChiroPCP can improve from a yearly review. In this...
2 Things You Must Do in Practice to Avoid Wanting to Quit
December 08, 2020 22:00 - 18 minutes - 12.5 MBSocial Posts, Disgruntled Profession, & a 2-Step Solution A recent social post from a respected colleague generated a crazy amount of comments. Most were of the variety that a doctor of chiropractic would expect, but one answer came up over and over again - and it was kind of shocking. The question was, "If you could go back to chiropractic school, what would you do differently?" Many of the answers were obvious to a doctor whose been out for few years. Experience has slapped us all i...
Is Your Practice 2021 Ready?... It Should Be!
December 01, 2020 20:00 - 17 minutes - 12.3 MBWelcome back my Chiro Crew, We took some time off last week to chill out with the family. Hopefully you did the same in a very safe manner so we can stay on top of this pandemic thing. Speaking of the pandemic, how will it change how you plan for 2021? Have you planned for 2021? Do you know what I'm talking about when I say the word "plan?" Hopefully you take planning seriously. If not, this podcast will help you understand why you should. You may also want to reference the Marketing...
Marketing - Embrace the Moment or Get Buried
November 17, 2020 22:00 - 24 minutes - 16.8 MBOld School Methods, New Age Methods, and What's Working Now Welcome Back Chiro Brothers and Sisters, A new wave of COVID-19 has us all a little concerned about the future of our communities and our ability to deliver services. I hope this podcast finds you well and in a position to deliver services and value to your patients. This podcasts discusses Marketing and specifically what every chiro needs to be doing right now. Old school methods are okay, but they are largely irrelevant or im...
Long or Short Treatment Plans?
November 12, 2020 21:00 - 16 minutes - 11.5 MBGuess What?... You're Both UGLY!!! Welcome back my friends. Did I ruffle some feathers there? Are panties now in a significant bunch? Are you chaffing? Okay, let's nestle down a bit and talk about today's topic - Treatment Plans. Much like our country's current political climate, Treatment Plans are polarizing within our profession. Long plans, hundreds of visits, and thousands of dollars go up against no plans, 3 visits or less, and hundreds of dollars. In the end, they only diffe...
Does Your Personality Cut Your Practice in Half?
November 03, 2020 22:00 - 15 minutes - 10.9 MBIt's election night. It will be the most historic voter turnout and potentially the most violent aftermath of a presidential election. People are scared, concerned, angry, proud, hopeful, and intolerant. And some are all of these things at the same time. Oh boy, I'm glad I signed up for this! It's only right that 2020 would throw us yet another crap sandwich. Yet, this is also a great time to reflect inward as well as understand on the periphery. Who are you? And, who are the peopl...
Vacation - Weeks or Days?
October 27, 2020 21:00 - 6 minutes - 4.72 MBIt's a question that we are forced to ask ourselves? How many weeks of vacation can you take? If you look at Facebook or Instagram it's almost a badge of honor or a status symbol. The longer you take off the cooler you are. Similar to the system that takes you from 12K in revenue to 120K in just 60 days! Listen, I'm all about making money. Yet, I also think its important to not always believe the hype. Too many systems and quick fixes are out there that end up putting chiropractors in...
Can't Find Your Passion?
October 20, 2020 19:00 - 16 minutes - 11.3 MBAnxiety, Fear, and Depression will get to us all. Do we have an antidote - a defense to their devastating effects? I believe a major portion of the answer surrounds our understanding and presentation of Passion. But what if you don't have any? What if it is hard to find or express? Well, this podcast is dedicated to helping you understand the 4 triggers or switches of passion. Many of us focus on the most obvious - being passionate about "what" you do. But when we realize that the c...
Does Your Practice Need a Checkup?
October 13, 2020 21:00 - 20 minutes - 14 MBHello my friends, Welcome back to the ChiroPCP podcast. Last week we discussed the progression of the profession. This week we focus on your practice and it’s need for a checkup. This all stems from a recent presentation I gave to the Logan FTCA (Forward Thinking Chiropractic Alliance). Instead of discussing common topics like treatment and diagnosis, I spoke on what students need to do now to be ready for tomorrow. I focused on everything outside the normal chiropractic curriculum. ...
Why We Should Be Excited?
October 06, 2020 19:00 - 18 minutes - 12.6 MBHey friends, "2020" and "excitement" haven't really gone together. Yet, that doesn't have to be the case for the chiropractic profession. Now, before we go any farther, it is important to state that we know COVID-19 has been a devastating thing and we are by no means happy it happened. However, COVID-19 has changed the way we look at health care. It has definitely change how the population looks at the medical model for becoming healthy, viable, and resilient. And, for that, we are exc...
Where Does the Chiropractic Profession Need to Go?
September 29, 2020 15:00 - 18 minutes - 12.7 MBThe question has been ever present since I went through school in 2006-2009 - In what direction does the profession need to move? Over the last 10 years, I've seen a lot and I've learned a lot. No matter how confident I am with my assessments and treatments, I can always do better. I can always learn more. And my outcomes can always improve. I think the profession as a whole needs to operate from this mindset. We can never stop learning, adapting, improving, and recycling the process...
Will you BE/HIRE an Associate or Independent Contract?
September 22, 2020 18:00 - 23 minutes - 15.9 MBIn many ways, it is the most important question a chiropractic student will answer - Will I be an associate or an independent contract? Several years later, if things go well, the questions shifts a little - will I hire an associate or an independent contract? There is no right or wrong decision, just the data that comes as a result. What we've seen is that the decisions made on each side aren't doing much for our development as a profession. When you consider the progression of a MD ...
Can You Change a Patient's Behavior?
September 15, 2020 16:00 - 18 minutes - 12.8 MBChiropractic is classically defined as being a science, a philosophy, and an art. This episode will dive into the "art" portion of that definition. As chiropractors, just like all primary care physicians, we all struggle with getting patient's to make behavior changes. They generally come to us with issues that are caused or intensified by poor life choices. Unfortunately, changing that behavior can be difficult. If we can't change the patient's behavior, then it becomes very difficult ...
How's Your Tech Game?
September 08, 2020 16:00 - 13 minutes - 9.09 MBI'm nearly 40. (boo hoo, sob-sob) Actually, I am loving life and I hope you are regardless of your impending decade. Much of that is because I've embraced technology and it's many advancements (not always on time, but in good time). Good tech should always make us question how we did it before we made the shift. But it doesn't always work like that. It's important to realize that we will always resist new technology. Not to mention resisting change all together. However, when we're s...
Are You Overwhelmed?
September 01, 2020 18:00 - 23 minutes - 16.5 MBFrom school, to starting a practice, to seeing the finish line, we all run into overwhelm. Feeling like everything is too much or too hard can paralyze the strongest person. Thoughts of not being good enough or that the world is out to get us can make the smallest situation feel like an epic turning point. All of this is due to the emotional charges of overwhelm . Young chiropractors will struggle with all the business responsibilities, processes, and systems that are necessary to simply o...
People Chatter... What are Your Patients Saying?
August 25, 2020 13:00 - 17 minutes - 12.2 MBMarketing Diamond - Part 4 We are social beings. We yearn for the opportunity to share our experiences and tell our stories. Your patients are no different. They want to share their experiences with their friends, family, coworkers, and really anyone who will listen. What will they say about you? Part 4 of the Marketing Diamond series is all about internal marketing strategies that help your patients understand what you're both trying to accomplish. First, you need to ensure they say ...
Have You Gone Virtual on Social Media?
August 18, 2020 18:00 - 20 minutes - 14.1 MBWhile seminars and lunch and learns still have their place in marketing your practice, the virtual nature of social makes it the perfect place to spread your message. Match that with the fact that everyone is constantly checking the social feeds and it is easy to understand that social media marketing is an absolute must for your practice. This podcast discusses the various modes of marketing, content requirements, and social media platforms when considering a marketing campaign. If you...
Do You Even Exist?
August 14, 2020 13:00 - 19 minutes - 13.5 MBIf you aren't visible in your community, then you really don't even exist! Harsh? Yes. True? Yes. Visibility is the 2nd part of the marketing diamond series. It is critically important to any business, yet chiropractors (especially young ones) get heart palpitations whenever the subject arises. This podcast discusses the components that generate CONFIDENCE and EXCITEMENT in the area of visibility. There is no longer any need to be paralyzed by perfection or perception. It's time to build ...