Marketing Tips for Zhihu, Toutiao, Bilibili

China Marketing Weekly

English - November 20, 2020 22:00 - 30 minutes - 21.1 MB
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Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China.

Today we'll be giving some practical tips about Toutiao, Bilibili and Zhihu.

All topics and sources:

1) Zhihu is growing, and Zhihu ads are becoming more sophisticated
Source: https://www.nanjingmarketinggroup.com/blog/zhihu-advertising

2) What is Toutiao? How do people use it?
Source: https://www.nanjingmarketinggroup.com/blog/what-is-toutiao

3) Bilibili's has a cool new note taking feature

4) Taobao launched a cat game to accompany Double 11 sales.
Source (Chinese): https://www.36kr.com/p/964909717757696

5) Why do Chinese tech giants struggle to make good B2B software?
Source: https://lillianli.substack.com/p/why-chinese-tech-giants-struggle

6) Who is responsible for children’s education? Parents or teachers?
Source: https://www.globaltimes.cn/content/1205592.shtml

7) “China’s economy can double in size by 2035” - That’s what Xi said.
Source: https://www.bloomberg.com/news/articles/2020-11-03/china-s-xi-says-economy-can-double-in-size-by-2035