<p>Crazy Pandas Near Jing'An Temple in Shanghai, China</p>

Thanks JP for that kind message, I am really hoping I can live up to the listeners expectations for the show after his amazing job. I was JP’s first guest on this show, back in episode 1 if you want to go back and check it out - and I’m glad we are able to keep the current shows online and moving forward I’ll start from episode 20.

So today’s show will be a quick one where I explain the plans for China Business Cast and a little bit about who I think- you- the listener - are and what I think you want from this show - of course if I’m wrong please let me know!

So China Business Cast - to me is about helping Western small to medium sized business owners have a chance at starting and succeeding inside China. Setting up your Chinese company, taxes, hiring, how to import your products into China, sales, marketing, social media, website hosting. Tons of things to talk about and a lot of people to interview for sure.

I believe there are already enough shows about buying from Chinese factories and exporting, this show is focused on domestic China business, “inside the great walls” and I think this has a lot of potential to be uncovered online.

While there may be grey or illegal ways to make some of these tactics work, I am going to avoid those on this show, for the long term success of the show - and I will not get into political debates - this show is all about China business “above board”.

I already have a few interviews ready to go, and some of the topics are health insurance in China for expats, getting accustomed to the culture when you get here, and selling inside the Chinese market.

Some of the guests might not be native English speakers, but they will try their best to talk in English and I will do my best to clarify. I want these kinds of guests on the show, “real Chinese business people” even if their English isn’t perfect - because these are the kinds of people no one hears about outside of China - and these are the people who have the most valuable knowledge and experience. I wonder if sometimes we have Mandarin language on the show and then translated to English, will that be acceptable to you the listener?

So again, this show is for people setting up a company in China, operating a team inside the “great wall of China, or trying to sell and market to the Chinese domestic market. I’m really excited to start my journey with you, and if you have any questions please leave a comment on the show notes at Chinabusinesscast.com/episode19

And a final note, some of you may know I have an already existing podcast, Global From Asia - about Hong Kong and international business - and so that show will continue as usual - but not have Chinese business in it as specifically - expect those about exporting and selling into the international market for China.

This show is for those targeting the Chinese market - Global From Asia is for those targeting the international market from Hong Kong / China / Asia.


Episode Content:JP's announcementMike's introduction and plans for the showEpisode Mentions:Mike's book - Destination China: Entrepreneur's Journey From Wall Street to Business in ChinaEpisode 1 - Mike talks about Chinese Social Media with JPGlobal From Asia Podcast - about Hong Kong international businessDownload and SubscribeDownload this episode: right click on this link and choose "save as"Subscribe to China Business Cast on iTunesOr check out the full list on subscription options