How to do news for generation Z? We talk about Le Monde's Snapchat strategy

Check Your Facts

English - May 21, 2017 06:30 - 42 minutes - 38.9 MB
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Previous Episode: Work together, innovate together. We talk journalism innovation tips by Tilman Wagner

Next Episode: The future of work is decentralised and connected, according to coworking manager Tobias Schwarz

Le Monde's strategy for Snapchat Discover: Good storytelling and listening to audience feedback. This week we talked to Jean-Guillaume Santi, who is the Le Monde's Snapchat Discover team leader.

Jean-Guillaume gives us a sneak peak into the everyday operation of his team. Also we talk about Le Monde's approach to younger audiences.

Jean-Guillaume Santi on Twitter: https://twitter.com/jgsanti?lang=en
Le Monde profile: http://www.lemonde.fr/journaliste/jean-guillaume-santi/
Le Monde on Snapchat Discover: https://www.snapchat.com/discover/Le-Monde/8843708388
#IJF17 talk: https://www.youtube.com/watch?v=h17y0tYE1Hg

Twitter Mentions

@jgsanti