Do you have adblocking problems? Here is how a Swiss publisher deals with it

Check Your Facts

English - June 11, 2017 21:58 - 47 minutes - 44.2 MB
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Previous Episode: Biggest issues in journalism? We talk with Journalism.co.uk and the NiemanLab staff writers

Next Episode: We take a mobile view on things. And also talk Spectacles arrival to Europe

Our next guest is not a journalist, though he works for a publisher in Switzerland. Javier Vázquez Rodríguez a product manager for AZ Medien and he talked to us about adblocking.

Since last year he and his team have been running different adblocking tests to figure out how users react to requests to turn off adblockers.

He talks to us about these experiments, the outcomes and takeaways and we have a great discussion about the role of online ads.

Follow Javier on LinkedIn: https://www.linkedin.com/in/javiervazquez/