EP: 11 | Using PR to Grow Your Charity

CharityU

English - February 18, 2021 23:00 - 53 minutes - 36.5 MB - ★★★★★ - 8 ratings
Non-Profit Business Kids & Family Education for Kids charity non-profit leadership fundraising leaders 501c3 social good Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: EP: 10 | Its Not OK But It Will Be

Next Episode: EP. 12: Creating Community Through Podcast - Founder of Go Wildcast

From interning at Think Kindness with Brian over a decade ago to creating her own marketing firm, Jordanne Pallesen takes a quick break from her work to join the podcast. Learn what Marketing and PR mean in today's world and how best to contact Newsrooms even if you’re a teenager. In this episode, you’re sure to learn something new in regards to Marketing thanks to Jordanne’s decade worth of experience.

Big Episode Take-A-Ways

What Jordanne Believe Marketing and PR is todayWhere to focus in journalism firstHow can you start to develop your story?Getting in contact with newsroomsUsing the resources around you to contact newsroomsBest way to introduce yourself to mediaMock Newsroom callsWhat to tell Newsrooms when you get on the phone with them

FOLLOW JORDANNE: @julepjordanne

Things Mentioned in this episode

Think Kindness
Join CharityU
CharityU Instagram: click here
Jessie Funk Instagram: click here
Brian Williams Instagram: click here
Brian’s Charity on Instagram: click here

Chapter Section

2:42 Jessica’s experience on tv
3:15 O’ryan example of being on TV
4:18 Jordanne Intro
7:14 What is PR and Marketing in her words
8:35 Brian asks where should people focus first in journalism
9:40 How can a teen start to develop their story
13:26 Brian, Creating an avatar person
14:46 Jordanne, Have your story and bio dialed in
17:25 Jordanne, Explaining how to get it contact with the newsrooms
18:43 Brian, What's the best way to make it easy for the newsroom to read about your story

21:25 Media alert vs a press release
25:17 Using your resources around you like your english teacher or Grammarly
27:50 Take it in bite sized pieces finding 2 producers aa day
28:32 Following up on emails
30:15 Best way for teenagers to introduce themselves to newsrooms
34:41 You have to put yourself out there
36:31 Have to chase the no’s to get the yes
39:11 Creating a media list
40:36 Mock call example
41:55 Jordanne feedback of the mock example
42:44 What to tell the newsrooms when you get the on the phone
44:41 Brian's mock call example
46:10 Jordan’s feedback on Brian's Mock call
48:05 Follow ups
49:33 End Goodbyes
50:48 Wrap Up