The @NHL uses Twitter to rally new fans
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English - February 18, 2020 17:32 - 31 minutes - 28.5 MB - ★★★★★ - 48 ratingsBusiness Technology twitter social media marketing digital marketing digital advertising advertising ads business agency brand Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).
As you listen along, here are some helpful links:
Chance the Rapper SNL skit
Chance the Rapper reprise
Snoop Dogg explains hockey slang
Snoop Dogg explains the Stanley Cup
@NHLGIFs account
The creator behind @NHLGIFs
Black Girl Hockey Club #BGHC
#LetsDoThatHockey
Follow Heidi on Twitter!
For more on Twitter moments, check out these links:
Everything you need to know about Twitter Moments
How to create a Twitter Moment
This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here!
For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.