@BOMBAS does cause marketing right
Character Count
English - November 19, 2019 18:00 - 35 minutes - 32.9 MB - ★★★★★ - 48 ratingsBusiness Technology twitter social media marketing digital marketing digital advertising advertising ads business agency brand Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’ve seen phrases like “20% of all proceeds go to X” or “For every dollar spent, we donate a dollar to Y” then you’re already familiar.
But how, as a brand, do you know what cause to align with? And how do you position your efforts in a way that respects the communities you aim to serve?
In this episode of Character Count, we sit down with Jessica McGlory, Director of Paid Social Media Marketing @BOMBAS, to learn how the company has become recognized as a best-in-class example of cause marketing.
As you listen, tap on these links to follow along:
@BOMBAS “Giving Directory”
The 10 million video
Twitter Ad from @BOMBAS Pride campaign
#GlossierIRL example
This episode's "hot take", reply to this Tweet from @TwitterBusiness.
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