Ep. 002 The Process of Designing Partner Programs with Kim Lasseter

Channel Voices

English - December 18, 2020 14:00 - 35 minutes - 24.5 MB - ★★★★★ - 3 ratings
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Next Episode: Partner Marketing Done Right with Joan Groleau

"Partners are amazing companies and I I love working with partners because they're super smart..." - Kim Lasseter

We've all heard of Partner Programs, right? - These are the rules of engagement between the vendors and channel partners.

But...

how do these get designed? where do you start? who needs to be involved in the process and what are the priorities? what benefits to offer your partners?

No better person than Kim Lasseter (Global Director of Partner Program Design, Google Cloud at Google) to answer, explain and go through some detail on this subject.

External Links:
Webinar Download -> Accelerate Revenue with Smarter Channel Programs

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