Craig Hume, Managing Director at Utopia Computers

Craig Hume joins Marc in the Channel Chat 'virtual studio'

He discusses the company's history, which began as a computer repair store, and how it has grown into a successful PC builder.

He explains how social media has helped Utopia compete with bigger competitors and how the company differentiates itself by offering the best computer systems in the world.

Hume also talks about the challenges of setting up and growing a business, including the importance of cash flow and building a skilled and trustworthy team.

He talks about what makes his business stand out from the competition, and his plans to bring in Super Microsystems and focusing on AI and Big Data as a growth opportunity.

Craig offers advice for young talent entering the tech industry, emphasizing the importance of building relationships and focusing on what one can do for others.

Craig also discusses how he stays motivated and inspired in his business and his predictions for the IT channel in the next 12 months.