Staying Fresh When Sales Dry Up | Melanie Fernandez
Change of Plans
English - June 23, 2020 12:30 - 20 minutes - 18.9 MBEntrepreneurship Business Society & Culture Documentary business entrepreneurship stories documentary pivot pivoting adaptation adaptability testimonies uplifting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
When her flower shop, House of Lilac, ran out of fresh flowers because of Covid-related disruptions, founder Melanie Fernandez had to act quickly to keep her business flourishing.
In this episode, Melanie shares a huge risk she took just as things seemed to be taking a turn for the worse, and how looking locally to her Miami-based brick and mortar shop expanded her online sales to a whole new untapped market across the country.
Melanie also discusses three key ways to listen to customers, and the importance of an engaging online presence in her business of making people happy.
Links / Resources:
House of LilacHouse of Lilac on Instagram
On Change of Plans, we feature innovative individuals — from entrepreneurs and winemakers, to artists and chefs — who have found creative ways to adapt in times of crisis.
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Change of Plans is produced by Boutique Japan. Our Sound Editor is Eléonore Simon. Find us on Instagram, Facebook, and Twitter.