It might seem like an oversimplification, but you'll never know until you try. 

Because having a firm foundation cemented at the center of your agency makes doing the right thing a lot easier. 

That concept is also a lot easier said than done and requires strong action to support those desires. 

If you do you'll empower your people to always do what's best regardless of personal outcomes. 

Christian Moore, Managing Director of The Real Good Group, talks about the process he went through creating that culture in his agency from the ground up.