There are a lot of ways to be good at selling insurance. 

There aren't many that are focused on high-quality onboarding spanning the entire first year of a policy. 

That might sound excessive and possibly unheard of, but magical things happen the more comfortable people get with your business. 

It's easy to get someone to trust you once, and the second, third and fourth times are easier to earn with that solid foundation. 

Patrick McBride, Founder and Agency Owner at The McBride Agency talks about his secret sauce creating that process.