"There’s lots of quotes that say 70% of change fails. Now, whether it’s 70% or 80% or 50%, we know a lot of our change efforts fail because we’re trying to communicate and trying to lead change through logic, and again, logic just informs us, it doesn’t actually change our behaviour or influence us to do something different or feel something different."

In this week's episode of the Change Happens podcast, host Jenelle McMaster is joined by speaker, author and founder of Jargon Free Fridays Gabrielle Dolan to discuss the power of communication through storytelling, both in life and in business.

Host: Jenelle McMaster  is Managing Partner, Oceania Markets at EY. 

Guest: Gabrielle Dolan speaker, author and founder of Jargon Free Fridays, discover more here: https://gabrielledolan.com/

Listen here on Apple Podcasts  on Spotify or where ever you get your favourite podcasts.

Gabrielles latest book "Magnetic Stories" available from 1st March.