Tracing the Evolution of Advertising: Past, Present and Future Trends

Have you ever wondered how the pioneers of the advertising industry would react to today's digital landscape? Buckle up as we take you on a riveting journey tracing the evolution of advertising, from the groundbreaking campaigns of the 80s to the rise of programmatic advertising in the internet era. Tony Hines, will unleash the insider stories, dissecting the good, the bad and the controversial of an industry that is constantly being disrupted and reshaped by technology. 

We will navigate the stormy waters of market competition, the pressing need for a digital economy and the role of industry leaders in this transformation. Unravel the challenges of misinformation and privacy in this digital age and arm yourself with strategies to enhance your digital engagement capabilities. As we delve deeper, we'll uncover the current and future trends that are carving the advertising landscape. From the power of personalization to the rising tide of online video streaming, we'll examine what these trends mean for advertisers and marketers. So, don't miss out, tune in, and be part of this enlightening conversation.

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About Tony Hines and the Chain Reaction Podcast – All About Supply Chain Advantage

I have been researching and writing about supply chains for over 25 years. I wrote my first book on supply chain strategies in the early 2000s. The latest edition is published in 2024 available from Routledge, Amazon and all good book stores. Each week we have special episodes on particular topics relating to supply chains. We have a weekly news round up every Saturday at 12 noon. All things impacting global supply chains in that week, so come and join us on the Chain Reaction podcast. I look forward to seeing you there.

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