Navigating the Future: The Phasing Out of Third-Party Cookies in Digital Advertising
Chain Reaction
English - November 14, 2023 08:00 - 30 minutes - 21.2 MBManagement Business supply chain advantage business economics production distribution consumption logistics supply chain strategy sourcing procurement Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Prepare to embrace the future! We're set to navigate the seismic shift that is the phasing out of third-party cookies in digital advertising! Tech giants Google and Facebook have been riding the third-party cookie wave for years. But what happens when that wave crashes? We'll examine the implications for all involved - advertisers, agencies, retailers, brands, and consumers. And don't worry, it's not all doom and gloom. We'll also be ushering you into the new world that's emerging, one focused on privacy, the role of first-party data, and the alternatives to third-party cookies.
Get ready to strategize, as we discuss how advertisers are adapting to the third-party cookie phase-out. We'll dissect the tools at their disposal, from identity solutions and publisher-provided identifiers to contextual advertising. We're also taking a deep dive into Google's Privacy Sandbox initiative, explaining how it's setting new standards for privacy on the web. We'll touch on cross-site tracking, browser fingerprinting, and how you can shield yourself with ad-blockers and VPNs. And just when you thought we were done, we'll also explore the unique roles Google and Facebook play in the advertising supply chain, and how regulations like GDPR, CCPA, and ePrivacy are shaking up the digital advertising landscape. So, buckle up, it's sure to be a thrilling ride!
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About Tony Hines and the Chain Reaction Podcast – All About Supply Chain Advantage
I have been researching and writing about supply chains for over 25 years. I wrote my first book on supply chain strategies in the early 2000s. The latest edition is published in 2024 available from Routledge, Amazon and all good book stores. Each week we have special episodes on particular topics relating to supply chains. We have a weekly news round up every Saturday at 12 noon. All things impacting global supply chains in that week, so come and join us on the Chain Reaction podcast. I look forward to seeing you there.
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