Exploring the Intricate Link Between Advertising and Supply Chain Processes

Prepare to be captivated as we navigate the complex webs connecting advertising to supply chains. Your host, Tony Hines, kicks off this journey by dissecting the recent seismic shifts in the advertising market and how they greatly influence the demand side of businesses. Picture this: your business's demand process often starts with an advertising project - interesting, right? That's just the tip of the iceberg.

Brace yourselves as the narrative takes a thrilling twist with the exploration of the demise of the third-party cookie. What implications does this have for advertising and, more importantly, for privacy? The climax of our journey involves a detailed analysis of programmatic advertising. Tony parallels this with transformation programs in supply chains, especially in the digital marketplace. Join Tony Hines on the Chain Reaction podcast and experience the unexpected ways advertising strategies intertwine with supply chain processes. You wouldn't want to miss it!

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About Tony Hines and the Chain Reaction Podcast – All About Supply Chain Advantage

I have been researching and writing about supply chains for over 25 years. I wrote my first book on supply chain strategies in the early 2000s. The latest edition is published in 2024 available from Routledge, Amazon and all good book stores. Each week we have special episodes on particular topics relating to supply chains. We have a weekly news round up every Saturday at 12 noon. All things impacting global supply chains in that week, so come and join us on the Chain Reaction podcast. I look forward to seeing you there.

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