Enhancing Supply Chain Success Through Customer Focus

What's the missing link in your supply chain success? Could it be a shift in focus towards the customer? In this intriguing episode, we question the trend of overlooking the crucial aspect of customer focus in supply chain management. We highlight the numerous advantages of placing your customer at the heart of your supply chain operations, discussing topics such as managing disruptions, analytics, global management, cost optimization, and sustainability. 

Ever felt like you're hitting a brick wall when trying to contact a company? Or received a defective product after what seems like forever? We've all been there. Join us as we delve into the common issues that customers face and how to drastically improve these experiences within your supply chain operations. We shed light on effective strategies like inventory management, self-service, responsive customer service, and how marketing activities can impact the supply chain. We wrap up the session emphasizing the enormous benefits of breaking down departmental silos for a unified business view. You won't want to miss this insightful discussion!

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About Tony Hines and the Chain Reaction Podcast – All About Supply Chain Advantage

I have been researching and writing about supply chains for over 25 years. I wrote my first book on supply chain strategies in the early 2000s. The latest edition is published in 2024 available from Routledge, Amazon and all good book stores. Each week we have special episodes on particular topics relating to supply chains. We have a weekly news round up every Saturday at 12 noon. All things impacting global supply chains in that week, so come and join us on the Chain Reaction podcast. I look forward to seeing you there.

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