Tractor Wars
CFO Bookshelf
English - May 20, 2023 02:00 - 37 minutes - 25.8 MBManagement Business business books Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Derek Sivers, The Reluctant Entrepreneur
Next Episode: The Indiana Jones of Business Archives
All of us have heard of the cola wars, the tennis shoe wars, and certainly the PC wars. But the tractor wars?
Neil Dahlstrom is a historian and archivist for John Deere, and he's the author of Tractor Wars, a historical narrative of the race to be the top manufacturer of power farming at the turn of the twentieth century. Will it be International Harvester, Ford, or the much smaller player, John Deere?
Neil's book is a story of what-ifs, including pricing wars, business rollups, marketing insights, and bold moves by Henry Ford.