Profiting from Innovation Engineering

CFO Bookshelf

English - December 06, 2020 00:00 - 47 minutes - 32.6 MB
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I first learned about Doug Hall's insights on marketing and innovation when I read Jump Start Your Business Brain. His newest book is Driving Eureka. Doug is a pioneer in the field of innovation engineering and the founder of Eureka Ranch. He's our guest on this week's edition of CFO Bookshelf.