Pricing Strategy vs. Pricing Tactics

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Many pricing books are heavy in ideas, abstractions, and behavioral science mind-shifting. Others are focused merely on simple tactics.

Jean-Manual Izaret's (JMI) book, Game Changer, fills a void by showing readers and pricing practitioners how to approach pricing strategically through cleverly designed frameworks and thought-provoking questions.

This conversation starts with who should read this book and why a cover-to-cover reading is unnecessary. Other topics include:

Ford's greatest insightThe cupcake pricing dilemmaThe three pricing tools: elasticity, differentiation, game theoryThe reason why pricing methods and pricing strategy are not the same thingJMI's framework gridJMI's seven gamesBuyers, sellers, and offersA definition of pricing governanceA deeper dive into the uniform gameMicrosoft vs. IntuitNext steps for owners and pricing teamsJMI's favorite books

Important Links

JMI's bio page at The Boston Consulting GroupTED Talk - A New Netflix-style Pricing Model