TORONTO  – Annually one of the biggest events in Canadian television, last night’s snow-covered 105th Grey Cup presented by Shaw captivated viewers nationwide, becoming the most-watched since 2013 and growing 10% over 2016, according to overnight data from Numeris. An average audience of 4.3 million Canadians tuned in to TSN (4.1 million) and RDS (220,000) to watch the Toronto Argonauts dramatic come-from-behind victory over the Calgary Stampeders in the instant-classic championship game.
Overall, nearly 10 million unique viewers, or almost 30% of Canadians, watched some or all of the Argo’s dramatic 27-24 victory over the Stampeders. The game achieved a 34% share, meaning more one in three Canadians watching television across Canada on Sunday were tuned into the game.
The audience for the 105th Grey Cup presented by Shaw peaked at nearly 6 million viewers late in the fourth quarter as Stampeders’ quarterback Bo Levi Mitchell’s Hail Mary pass was intercepted by Argo’s defensive back Matt Black, sealing the Argo’s Grey Cup victory.Fans of the winning team rallied around televisions, with audiences in the Toronto/Hamilton market up +58% on TSN compared to last year’s championship game.The 105th Grey Cup presented by Shaw finished as the most-watched program of the day, with TSN becoming the most-watched channel in Canada on Sunday.