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Journey: Designing for Metaverse-Bound Brands
CES Tech Talk
English - March 28, 2023 14:00 - 12 minutes - 28.5 MB - ★★★★★ - 39 ratingsBusiness Technology trends ces ces2018 ces2019 ces2020 ces2021 consumer digital innovation research Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Metaverse means many different things to different audiences. Helping to give it shape for businesses, design firm Journey launched in 2022 as an innovation consultancy. Discover how Journey’s Cathy Hackl, the sector’s first executive to hold the title of Chief Metaverse Officer, guides brands seeking to break into new virtual worlds. Journey steers businesses in their quest to leverage Web3 and metaverse-native technologies for NFTs, gaming, virtual fashion, virtual worlds and more to build audiences in deeply immersive virtual spaces.