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How Shark Tank Hooked BenjiLock at CES
CES Tech Talk
English - June 26, 2023 12:56 - 32 minutes - 32.4 MB - ★★★★★ - 39 ratingsBusiness Technology trends ces ces2018 ces2019 ces2020 ces2021 consumer digital innovation research Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For this entrepreneur, the American Dream came true in Eureka Park at CES. The year was 2020 and Shark Tank scouts were combing the floor, as they’ve done for about a decade, searching for exciting strokes of tech genius. When they met Robbie Cabral, they were blown away. This episode of CES Tech Talk explores how Robbie and his padlock innovation, the fingerprint-activated BenjiLock, made their way to the Shark Tank studio, earning a highly lucrative deal with the show’s “Mr. Wonderful” shark, Kevin O’Leary. Today, the biometric BenjiLock is sold through Hampton Products International, and can be purchased across retail’s top outlets including Walmart, Best Buy, Lowe’s, Ace Hardware and Amazon. Learn what Supervising Casting Producer Mindy Zemrak saw in Robbie, how BenjiLock stood out, and strategies Eureka Park exhibitors can apply as they contend for the Shark Tank spotlight. Could you be next? Find out what it takes, and what to expect at CES 2024.