IAM1970 - Author Shares on Customers Experience as a Competitive Advantage

This episode of the "I Am CEO" podcast features a special guest, Allen Adamson. The host, Gresham Harkless, introduces Allen as a branding expert and discusses his latest book, "Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy."

They also talk about the importance of focusing on a few things that can be done extraordinarily well, rather than trying to do everything averagely. Allen shares insights on solving non-linear business problems and the significance of understanding the consumer's perspective.

They also discuss the importance of surrounding oneself with a diverse team and being comfortable with uncertainty as a CEO.

In conclusion: The conversation between Gresham Harkless and Allen Adamson provides valuable insights into the world of branding and the power of experience transformation.

By understanding the needs of consumers, focusing on key differentiating factors, and embracing uncertainty, businesses can positively impact their bottom line and achieve long-term success. Adamson's expertise and advice serve as a guiding light in a world where change is constant and the customer experience reigns supreme.

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