The Non-Traditional Approach To PR - Dmitry Dravilev and Corey McAveeney

Episode #013 - Dmitry Dragilev is the founder of JustReachOut.io - a DIY PR software platform which to date has helped over 5000 businesses and brands get featured in the press all on their own. Dmitry has spent over a decade in the world of marketing and was previously a software engineer. He has published over 1,500 articles and he writes for Forbes, Entrepreneur, TheNextWeb, ReadWrite, Business Insider, Wired and many others. Dmitry loves working with customers looking to independently control their SEO, content marketing, and PR - all with a focus on relationship building.

His wife, Corey McAveeney is the Head of Growth at JustReachOut where she specialises in content, community, and of course outreach. She spends a third of her day connecting with customers and making sure they're getting featured in the press, another third examining trending news headlines and dreaming up wild content ideas for customers, and another third so she says, snacking. Previously, Corey was an early employee at Culture Amp where she held roles in marketing, then sales, and then customer service. Corey left Culture Amp in 2018 when she decided to make her late night kitchen table strategy sessions with her husband official by joining JustReachOut full time.

In this episode we discuss:

The importance of a non-tradition approach to PR
Building a business as a married couple
Time management techniques
SEO Tactics
And so, so much more

I hope you enjoy this episode of CEO Journals.

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Make sure you connect with Corey and Dmitry on LinkedIn

Check out JustReachOut.io 

Follow me on Instagram: @CEOJOURNALS / @ETHANBRIDGE_

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