A Million Ways JetBlue Leverages Employee Engagement For Good
The Engage For Good Podcast with Alli Murphy
English - January 22, 2020 14:00 - 25 minutes - 24 MB - ★★★★★ - 20 ratingsGovernment Business cause marketing engage for good marketing corporate social impact brand purpose csr social impact Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In November 2019 JetBlue celebrated a major milestone in having crew members volunteer more than one million hours in their local communities, an incredible accomplishment, especially considering the size of the JetBlue employee community. They celebrated with a unique initiative called "Share Your Good" in which they encouraged employees AND consumers to share how they make the world a better place.
In this episode of Cause Talk Radio, Megan welcomes Icema Gibbs, JetBlue’s Director of CSR back to the program to talk about their amazing commitment to employee engagement, why the CSR department is housed within the airline ‘People’ department and their unique approach to combining consumer and employee engagement.
Links & Notes
Icema on Cause Talk Radio discussing disaster givingJetBlue for GoodJetBlue on FacebookJetBlue on TwitterJetBlue on Instagram