147: Cause Marketing Faves for 2015, Predictions for 2016
The Engage For Good Podcast with Alli Murphy
English - December 29, 2015 18:19 - 29 minutes - 21.2 MB - ★★★★★ - 20 ratingsGovernment Business cause marketing engage for good marketing corporate social impact brand purpose csr social impact Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today on Cause Talk Radio, Megan and Joe take a look back at our favorite cause marketing programs from 2015, and make a few predictions for 2016.
On the show we discuss:
Our favorite campaigns, which include H&R Block, Cheeky Home, Rosa’s Fresh Pizza, Doritos, Starbucks and Dave’s Killer Bread.
How cause businesses will flourish in the New Year - and how traditional businesses will pave the way for these new enterprises.
How product packaging will play a more important role in cause marketing in 2016.
How businesses will take bolder stands on controversial issues 2016.
The rise of company-lead cause marketing in 2015 and why we will see more of it in 2016 - and the peril it poses.
Is there a future for point-of-sale programs in 2016?
Our plans for CauseTalk Radio for 2016!
Notes & Links
The Five Most Important Cause Marketing Trends of 2015
Best Cause Marketing Posts of 2015
How H&R Block Uses Cause Marketing to Cultivate Tomorrow’s Clients
A Cheeky Way of Doing Good
Pay-it-Forward Pizza Feeds Homeless with Slices & Sticky Notes
Starbucks’ Race Together: Critics Should Wake Up and Smell the Courage
How an Ex-Con’s Bread Company Gave Rise to Second Chances for Others
Take That Critics: Consumers Like Donating at the Register