S10.E8. Mat Deurden. How to Become a Transformer?
Catching the Next Wave
English - November 11, 2021 16:15 - 1 hour - 57.5 MB - ★★★★★ - 16 ratingsDesign Arts Business experience design psychology technology human centric experience experience economy design agile team building philosophy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Have you ever thought about whether for an experience to be memorable does it have to always be extraordinary or is ordinary also an option? This is one of the rabbit holes we visit together with our guest Mat Deurden, an Associate Professor of Experience Design and Management in the Marriott School of Business at Brigham Young University. We unpack a transformative process as tripping over the truth you never realized. We discuss the difference between a transformation that is a small “t” versus capital “T” transformation, dig into the role of storytelling in the process of transformation, and much more.
LINKS
“Designing Experiences” by J. Robert Rossman, Mathew D. Duerden
“Orbiting the giant hairball” by Gordon Mackenzie
“Think Again” by Adam Grant
“Wonder switch” by Harris III
“The power of moments” by Chip Heath, Dan Heath
“Invisible Women” by Caroline Criado Perez