Episode 137: How Harley-Davidson Transformed a Tarnished Image Into An Iconic Brand
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English - June 06, 2022 17:32 - 38 minutes - 53.4 MB - ★★★★★ - 4 ratingsBusiness News Business News cast polymer cultured marble granite solid surface Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week I welcome Robert Grede on the podcast. Robert is the author of the book Rebuilding the Brand: How Harley-Davidson Became King of the Road. In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the public’s opinion, the quality was substandard. Harleys leaked oil and were often broken down. Today, Harley-Davidson is...
This week I welcome Robert Grede on the podcast. Robert is the author of the book Rebuilding the Brand: How Harley-Davidson Became King of the Road.
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the public’s opinion, the quality was substandard. Harleys leaked oil and were often broken down. Today, Harley-Davidson is a model brand. And It isn’t just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo.
So What happened? How did they turn things around? On this episode, Rob will be sharing the story.
He ghostwrote the book after spending days with Clyde Fessler, a man who held several positions within Harley, from the head of marketing services to VP of business development.