202: Why Storytelling Wins In Marketing – A Lesson From Schlitz Beer
Cast Polymer Radio
English - October 16, 2023 13:53 - 5 minutes - 7.43 MB - ★★★★★ - 4 ratingsBusiness News Business News cast polymer cultured marble granite solid surface Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins. After taking a tour of their facility, he suggested...
The post 202: Why Storytelling Wins In Marketing – A Lesson From Schlitz Beer first appeared on Cast Polymer Radio.
On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins.
After taking a tour of their facility, he suggested they share their manufacturing process (which was the same as every other beer company at the time).
Hopkins was the first to explain in specific detail why Schlitz beer was pure. And once he did, Schiltz was permanently embedded in the market’s mind as being especially pure.
The post 202: Why Storytelling Wins In Marketing – A Lesson From Schlitz Beer first appeared on Cast Polymer Radio.