Cash Is Queen: The Podcast for Women Entrepreneurs artwork

Cash Is Queen: The Podcast for Women Entrepreneurs

102 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 40 ratings

A no-nonsense look at starting + growing a business. The mistakes. The successes. And our best pieces of advice along the way.

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Episodes

How to Boost Creativity and Dream Big in Your Business

December 29, 2020 17:00 - 24 minutes - 18.1 MB

Today I'm chatting with Kemi Adegoroye. Kemi and her business partner Claire Ryberg started Alveo Creative, a digital platform that provides support, community, and resources to independent artists. We're chatting about the big mistakes we made in our business by dreaming too much, how to outsource your daily tasks to keep space for creativity, and using this time to plan the future of your life and business.

Our 2020 Company Retreat

December 15, 2020 20:54 - 39 minutes - 29.6 MB

An audio recording of our recent 2020 Company Retreat where we discuss what worked this year, what didn't work this year, what we're focusing on in 2021 and how to figure all this out!

How To Create a Loving Connection To Your Body

November 17, 2020 17:00 - 34 minutes - 26 MB

I'm chatting with Missy Graff Ballone, the founder of Wellness for Makers. Missy is an artist and movement teacher who helps creatives to prevent the aches and pains from daily work. We're talking about mistakes we made in the beginning and how to pivot your business, our favorite ways to create passive income in any niche, how well email marketing works (seriously!), and how to create a loving connection to your body.

How to Create a Content Calendar

October 19, 2020 16:00 - 13 minutes - 11.3 MB

I'm walking you through how I use blog and social media content to make sales!

How to Use Tailwind to Increase Website Visitors, Email Subscribers, and Sales

October 12, 2020 16:00 - 14 minutes - 12.1 MB

Tailwind is a way to post on Pinterest and share your content with thousands of dream customers. I'm sharing how we use it to bring in over 100 email subscribers every week.

How I Make Money with Pinterest

October 07, 2020 02:51 - 20 minutes - 17.1 MB

I'm sharing my strategies for sharing content on Pinterest, bringing dream customers back to my website, and starting an automated sales process with them!

4 Lessons I've Learned in My New Business

July 14, 2020 16:00 - 18 minutes - 16 MB

We're talking about the things I've learned (or re-learned) as I'm starting our brand new business: how to find the right products + services, how to create systems as you go, the importance of saying yes to everything, and why it's okay to grow slowly.

How to Use Instagram Stories to Book Clients + Customers

July 07, 2020 16:00 - 10 minutes - 8.82 MB

It's not enough to post a story of your dinner and call it good. We need a strategy! And we need it quick because our to-do list is already full. We're showing you the 5 minute trick to post stories that actually make sales. It'll save you time and make you money. Promise!

How to Get More Instagram Followers + Customers

June 30, 2020 16:00 - 14 minutes - 12.3 MB

This literally built my business. Find your dream clients on Instagram, follow them, comment on their posts, and build an actual friendship with them. I'm walking you through how I built my following step by step, how this 15 minute a day task can explode your sales, and why I don't care about the follower ratio!

How to Live a More Fulfilled Life as an Entrepreneur: Interview with Jaimi Brooks

June 26, 2020 16:00 - 36 minutes - 27.8 MB

I'm chatting with Jaimi Brooks, an entrepreneur + therapist from Los Angeles, about how she built her business, how to manage anxiety, ways to find your priorities, and her tips on how to live a more fulfilled life as an entrepreneur.

How to Create Instagram Content That Makes Sales

June 23, 2020 16:00 - 17 minutes - 14.5 MB

If I could tell people one thing about Instagram it's this: stop worrying about having a pretty feed. You need a content strategy. One that positions you as an expert, helps people with real daily problems, and shows them exactly how they can work with you. In a way that's fun and entertaining. It's no easy task! But I'm walking you through exactly how I do it.

How to Score $19,084 Worth of Top Business Courses

June 01, 2020 19:44 - 33 minutes - 25.9 MB

I'm chatting with Kelsey Formost about the new Business Bundle, which is available this week only. We're sharing which courses in the Bundle we're investing in right now. Plus, we're talking about how we evaluate partnerships and how we know when to say "yes"! You can find the bundle here: http://bit.do/sproutbundle

How to Convert Your Empty Space into Passive Income with Marisela Arechiga of New Generation Improvements

May 07, 2020 16:00 - 37 minutes - 27.8 MB

In 2009, Marisela and her husband, Mario, struck out on their own and started renovating homes at the height of the housing crisis. Marisela shares her creative strategies for helping the business survive then and now, as we navigate the COVID crisis. Plus, for all you hustlers out there, she's sharing how to turn your empty space into passive income with garage conversions. And she's walking us through how she landed dream partnerships with HGTV and top influencers. Find Marisela here: ht...

How I Plan My Content Calendar

May 05, 2020 16:00 - 15 minutes - 13 MB

Cash is Queen and Content is King. You need to blog to drive traffic to your website. But what the heck do you write about? We're talking about how to find your blog topics, the fun way to plan a year worth of content, and how to find content that drives sales.

10 Quick + Easy Website Improvements

May 02, 2020 16:00 - 23 minutes - 19.3 MB

I've tested + updated my website for the past year with HotJar. I'm sharing the 10 changes I've made that have the biggest impact on keeping people on websites longer and making more website sales. From your homepage to your blog to optimizing for mobile!

How to Declutter Your Space + Find Your Sanity with Elsa Elbert of Composed Living

April 30, 2020 16:00 - 33 minutes - 25.2 MB

Do you ever see a home in a magazine and think, "I wish my space looked like that"? Elsa is showing us how to achieve it! She's sharing actionable tips to declutter our homes so we feel calm, productive, and happy in our most intimate spaces. Plus, she's walking us through her social media strategy: how she decides what to post on her gorgeous instagram and how she grew her following.   Check out Elsa's free 30 day challenge: https://www.composedliving.com/blog/2019/2/8/30-days-to-clutte...

How I Plan My Website Homepage

April 28, 2020 16:00 - 12 minutes - 10.7 MB

Your website homepage needs these 6 things: hero image, trust bar, about section, trust bar, bestsellers, and email opt-in. We're walking through what to include in each section for a high-converting website. This is the same formula that I use on all my websites. Plus, the #1 thing you can do to improve your website.

Our New Business: March Update

April 25, 2020 16:00 - 13 minutes - 11.1 MB

This month, we're planning our products + services. We're deciding between one-on-one services, packages, done-for-you marketing systems, downloads, courses, memberships, coaching, and conferences. I'm sharing which ones we're choosing and why. Plus, I'm talking about the BIG investment that I made this month.

How to Celebrate Special Occasions in Quarantine with Robin Baab Olascoaga of RMBO Collective

April 23, 2020 16:00 - 26 minutes - 20.7 MB

Robin is an event planner who focuses on connection. She's sharing how we can connect with others to make everyday moments and special occasions meaningful right now. Robin is teaching actionable tips to help us celebrate. Plus, she's sharing her early mistakes and how she built her business. Robin is now offering Celebrate Safe at Home: virtual planning and design consulting for your at-home events and experiences. Because now more than ever, we need to keep celebrating! Find Robin here...

The 3 Step Marketing Strategy We Use

April 07, 2020 20:00 - 27 minutes - 23.2 MB

Are you putting out content on Instagram and not seeing any return? No sales? No growth? You're probably stuck in phase 1 of our marketing strategy. The bad news- there's no money in phase 1! The good news - you can move to phase 2 + 3 to start seeing results. Grab a notebook + pen...walking you through it all step by step.

My No-Fail Pricing Strategy

March 24, 2020 16:00 - 15 minutes - 13.4 MB

I use the same pricing strategy with all my businesses.⁠ When I first start, I don't really have any customers.⁠ No one knows me. And no one wants to book with me. So my prices are low and that brings sales in the door.⁠ As I start building my business and things pick up, I increase my pricing to industry standards.⁠ I'm sharing how that works in today's podcast.

All About Alt Summit

March 19, 2020 21:15 - 18 minutes - 15.4 MB

A breakdown of my week at the creative conference in Palm Springs, CA. Why I love it, when it's right for you, and when it might not be the best investment.

How to Handle Clients + Contract Issues Right Now

March 18, 2020 21:33 - 7 minutes - 5.42 MB

It's a crazy time to run a small business. I'm sharing my legal tips on the two contract clauses you need to review, the #1 thing to do if you don't have a contract, how to reach out to your clients, how to issue payment extensions and late fee waivers, and how to document it all for future government benefits.

How I Create a Signature Product or Service

March 18, 2020 20:23 - 17 minutes - 14.6 MB

⁠Here's my strategy for finding a bestseller:⁠ try a lot of products and services.⁠ Play around with the marketing + copy.⁠ Give them a few months.⁠ Keep the bestsellers and drop the rest.⁠ Build it all around them.⁠ I'm sharing how I find bestsellers on the podcast today.⁠ ⁠Plus, I'm talking about the signature services that we're trying in our new biz!⁠

10 Ways To Improve Your Business at Home

March 17, 2020 04:30 - 18 minutes - 15.6 MB

Bored? Here's your to-do list for the week: prepare your business for growth! We're talking social media, outsourcing, how to improve products + services, content calendar + blogging, writing + testing email funnels, organizing, and making changes for next month.

How Your Small Business Can Survive COVID-19

March 16, 2020 16:11 - 23 minutes - 54.8 MB

A lot of small businesses will be hurt by this. But we can also use this opportunity to build a stronger business. I'm sharing the 8 things I'm doing right now to prepare my business and capitalize on this new opportunity to help my clients. Everything from creating new products + services to working from home tips to mindset practices to financial plans to helping others.

10 Passive Income Ideas to Add to Your Business

March 10, 2020 16:00 - 15 minutes - 13.1 MB

I love passive income.⁠ It pays for my rent every month. But to be honest, it takes some time to figure out.⁠ I've tried video workshops, courses, webinars, downloads, templates, etc.⁠ Some worked. Some didn't.⁠ I'm sharing my tips for creating passive income on the podcast today.⁠ Plus, I'm giving you a sneak peek into the passive income ideas that I'm adding to my new business.⁠

10 Revenue Streams to Add to Your Business

March 03, 2020 17:00 - 14 minutes - 12.2 MB

I love new revenue streams. I want to diversify the ways that my business can make money.⁠ Plus, it allows me to help our customers in a variety of ways. I'm talking about the revenue ideas you can add to your business, how to test them out, and how to know when you've found a winner. Plus, I'm sharing which revenue streams we're trying in our new business.

Our New Business: February Recap

February 28, 2020 17:00 - 7 minutes - 6.6 MB

We’re building a new business: an online marketing firm. The goal is to hit six figures in revenue this year. As I was brainstorming, I had a crazy idea: What if we walked through every step of this business together so you could see how to use these strategies to build your business? Here's a sneak peek of our new business this month. It's what we focused on in February, where we spent money, and how the numbers look.

How I Create My Brand Colors, Fonts, Logo

February 25, 2020 05:00 - 15 minutes - 12.9 MB

We have a dream client, a problem to solve, and a brand theme. Now, let's turn that into a full brand. We're talking color psychology, how your brand makes your audience feel (and subconsciously believe), how to create color combinations that work together, font choices, and how to create a logo for less than $50. Plus, how to tie your brand theme into all of your marketing: website, email downloads, business cards, etc.

How I Decide on a Brand Name

February 18, 2020 05:00 - 12 minutes - 10.7 MB

This is probably the question we get the most! Here's our exact naming exercise that we use for all our businesses. We're showing you how to find the right name and how to tie it into your brand theme. Plus, we're announcing our new business name!

How I Find a Brand Theme and Tie it Into Everything I Do

February 11, 2020 05:00 - 15 minutes - 12.9 MB

Image your brand is a party. What's your theme? Your brand theme is how you know what to write on your website, blog posts, social media captions. It's how you pick a name, colors, fonts, and logo. We're showing you how to find the right theme for your brand, how to stand out from the competition, how to connect with your audience as friends, and how to build a mood board.

How to Build a Brand that Makes People say, "OMG I LOVE YOUR BRAND"

February 06, 2020 15:35 - 17 minutes - 14.6 MB

Complete strangers should message you on Instagram saying, "OMG I love your brand! Thank you!" Seriously! That's when you know you've built a strong brand. It sells for you. I'm sharing my exact process to build a brand that people love, how to build real relationships with your audience, how to stand out from the competition, and how to keep your audience happy!

Our New Business: January Recap

January 28, 2020 16:59 - 11 minutes - 9.89 MB

We’re building a new business: an online marketing firm. The goal is to hit six figures in revenue this year. As I was brainstorming, I had a crazy idea: What if we walked through every step of this business together so you could see how to use these strategies to build your business? Here's a sneak peek of our new business this month. It's what we focused on in January, where we spent money, and how the numbers look.

Six Figure Club: January Recap

January 28, 2020 16:59 - 11 minutes - 9.89 MB

We’re building a new business: an online marketing firm. The goal is to hit six figures in revenue this year. As I was brainstorming, I had a crazy idea: What if we walked through every step of this business together so you could see how to use these strategies to build your business? So we started the Six Figure Club. It’s a monthly membership where we go inside our new business, show you the strategies that we use, and help you do the same thing in your business. Here's a sneak peek ...

10 Best Expenses To Build Your Business This Year

January 28, 2020 16:52 - 26 minutes - 22.1 MB

You have so many things on your to do list. But there are some areas that have a bigger impact than others. We're talking about the 10 areas to prioritize and spend your time/money for the best growth.  

The 6 Best Expenses to Build Your Business

January 23, 2020 22:14 - 12 minutes - 10.4 MB

I'm sharing the 6 things that I'm spending money on this year: website, branding, email marketing, product/service necessities, virtual assistant, and training. I really believe these are the only things you need to spend money on to make your business work. Plus, how to create a business budget and creative ways to fund your business in a pinch.

How to Get Back on Track for 2020

January 14, 2020 18:30 - 17 minutes - 14.5 MB

It's a whole new year! Let's plan our business goals, organize our lives, and get back on track so we can have serious growth in 2020. Plus, a sneak peek at our new business and membership.

How to Start a Podcast with Sydney Weiss

December 31, 2019 17:00 - 37 minutes - 29 MB

I'm bringing in my podcast guru, Sydney Weiss, to chat all about podcasting. Sydney and her podcast are all about honestly, vulnerability, and joy! She's sharing why she started a podcast, the equipment she uses for the show, how she started to build traction with it, and the innovative ways that she monetizes the show. You can find Sydney at www.seekthejoypodcast.com

What is Success?

December 24, 2019 17:00 - 11 minutes - 9.41 MB

We're constantly striving for something in business, but what is it? A certain revenue goal? A fancy office? A number of employees? A magazine cover? I'm on a mission to figure out what is "enough" for me and what to do with my time when I get it.

Annual Retreat Recap: The Biggest Thing I Learned This Year

December 16, 2019 17:00

I just wrapped up my annual company retreat and I'm sharing all the big insights that I learned: where my website traffic and clients really come from, what expenses were the best investment, what things really moved the needle for my business this year, what I totally dropped the ball on, and what I'm focusing on next year. Plus, how you can ask yourself the same questions!

How to Run a Business with Renee Sabo

December 10, 2019 17:00 - 35 minutes - 26.5 MB

I'm chatting with my friend, and fellow member of the multiple business club, Renee about how to do all the things. She's sharing how she grew her business, how she creates a marketing plan, how she pitches press and podcast sponsors, how she makes time for content creation, and her secret to scaling the business. Plus, I'm picking her brain about how to plan events for your business. You can find Renee at https://everydaycreativebos.com and https://www.urbansoireeboston.com  

How I Take a Month Off From My Business

December 03, 2019 17:00 - 16 minutes - 13.5 MB

Every year, I take the month of December off. Yes, really. I still check my emails occasionally to make sure there are no fires to put out. But I intentionally step away from the day to day work. I'm talking about how you can do the same thing and how to deal with the people who comment "must be nice." Answer: it is!

How to Handle the Business Haters

November 26, 2019 17:00 - 19 minutes - 15.6 MB

This is a conversation that I keep having with my business owner friends: what's the best way to handle haters? It's hard to know when you should ignore, engage, and block. I'm sharing what works for me in different situations, the mindset mantras I tell myself, and opening up the dialogue so we can figure this out finally!

How to Write Copy that Sells with Kelsey Formost

November 18, 2019 17:00 - 44 minutes - 33.6 MB

I'm bringing in my friend, and communication expert, Kelsey Formost to chat about how to write better sales copy on your website and social media. She's sharing things you can do today to improve your website copy and make more sales! Plus, she's bringing her actress skills (from Modern Family, New Girl, etc) to help us shoot professional photos and videos at home! You can find her at @kelsey.writes

My Trademark Nightmare (and how to avoid it!)

November 13, 2019 20:58 - 26 minutes - 22.2 MB

A year into my skincare line, we had to rebrand everything. I'm talking about what happened and how to prevent the same thing from happening to your brand. Plus, a breakdown of the trademark process (timelines, fee structures, everything you need to know)

How to Hire Your Dream Team

November 04, 2019 17:00 - 26 minutes - 21.6 MB

I’m a control freak and I like my work done a certain way. My way. But I was also struggling to keep up with everything in the business. I started interviewing and hiring people. These people all had great resumes but they didn’t always do great work. I started thinking about a better way. I created this process to weed out the wrong people at every step. I ask about situations that have already happened in my business and I see whether they would handle them the same way. That way, ...

How I deal with competition

October 31, 2019 16:00 - 18 minutes - 15 MB

Competition and copycats are no fun. There are plenty of legal options, like copyrights and trademarks, and we'll talk about them all this month. But there are still some things that the legal areas can't protect: like your business idea or your target market. I'm sharing how I deal with competition popping up and how I adjust my mindset to leave them behind.

How to Get More Shit Done

October 29, 2019 16:00 - 20 minutes - 16.5 MB

There are a lot of ways that I maximize productivity: I work at a co-working space that limits distractions. I listen to a classical music playlist. I have a productivity tracker. I keep a master to-do list in Trello. I pick three important tasks to do each day. I keep time in my email inbox limited to 30 minutes a day. I batch my content. I automate my entire client process and my email system. We're walking through all of them today!

How to Automate Your Business

October 22, 2019 22:13 - 23 minutes - 19.7 MB

You need to automate. It’s the best way to save time. And it helps build your business. Here’s how to do it... 1. Make a task list (what we're focusing on today!) 2. Try out options and learn how they work 3. Create your systems